B2B Copywriting Marketing & Lead Generation
White Papers
Generates leads, gets publicity, and positions yourselves as thought leaders in your industry.
Direct Mail
Generates sales, collects leads, and develops inquiries so that your team gets the most from every campaign.
Email Campaigns
Keeps prospects warm and nurtures relationships to generate more sales with less energy from the sales team.
Press Releasees
Gives you the edge to build buzz around your latest product, service or project. This builds your brand and attracts talent.
Case Studies
Tells of the successes of your products and services while sharing the positive experience of your customer. Powerful!
Websites & Landing Pages
Builds living breathing 24/7 lead machines by connecting your great talents with your customers immediate needs.
Articles & Newsletters
Keeps you ‘top of mind’ with your prospects and shares your products and services to gently pre-sell for your team.
Brochures & Sell Sheets
Custom-crafted one-pagers that connect directly with your target prospects about a singular need.
Broadcast
Gives you the words for your next radio spot or on-air interview. Perfect for local B2B and PR campaigns.
Social Media
You get ghost-writers to keep your on-line social audience engaged with relevant and brand-building content.
Sales Proposals
Cleverly blends your team’s technical skill with your client’s needs, wants and desires to create a masterpiece of words that sell.
Tele-Selling Scripts
Gives you the power to clearly communicate when reaching out to prospects – builds confidence.
Media Backgrounders
Paints a simple and powerful picture for media outlets so that you and your business shine when you go public.
Speeches & Interviews
Gives your team the words they need to deliver a powerful message – on point and persuasive!
Advertorials
Cleverly crafted articles that do the heavy lifting of pre-positioning and selling in trade publications or online.
CONSTANCE STANCO
Sr Project Administrator, Parsons Corporation
Again, THANK YOU. I will do everything in my power to provide all that you ask by no later than tomorrow. And YES, Erica was amazing. She was the first person I saw when I got off the elevator last night, and she instantly made me feel comfortable. In this business, that means a lot.
You guys rock on so many levels! I can’t wait to work with you. Have a fantastic rest of your day! Thanks to your email, I KNOW I will”
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Founder, AEC Professional Matters
Excellence In Engineering Award Recipient
CEAC Transportation Technical Advisory Committee
APWA Leadership Develop Steering Committee
